Aladdin is an online marketplace offering a broad selection of Turkish products, traditional foods, and lifestyle goods. Its catalog brings together familiar specialties such as baklava, Turkish delight, halva, traditional cookies, and chocolate, alongside pistachios, hazelnuts, dates, dried fruits, honey, jams, and other pantry items. Shoppers can explore Turkish coffee and tea, as well as coffee and tea sets, pots, and related accessories. The range also includes ingredients such as kataifi, pistachio butter, and Dubai chocolate fillings, with selected products available wholesale.

Beyond food and drink, Aladdin offers wellness and personal-care items, including Turkish soaps, essential oils, beauty products, and supplements. Its home and gift selection features handmade jewelry, carpets and rugs, lamps, kitchenware, prayer beads, and decorative accessories. The store organizes products into collections such as best sellers and regional specialties, making it easy to browse across categories. Aladdin also promotes international shopping, with country and currency options and free priority shipping on orders of $95 or more.