Architect is a shopping technology brand that helps consumers find suitable products and better offers. Its personal shopping assistant, Archi, works through ChatGPT, Chrome, and WhatsApp, allowing shoppers to ask for recommendations or describe what they need. Archi creates a tailored selection of products, evaluates options using real customer reviews, and ranks recommendations according to what matters to each shopper. The company says sellers cannot pay to improve a product’s score and that its service includes no ads or paid placements.

Archi also compares prices across websites, looks for discounts, and can monitor products for price drops. Architect says it works with other shoppers’ Archis to negotiate exclusive deals. Before purchase, the assistant checks seller information, return policies, and expected delivery dates. The service is designed to help people make informed buying decisions and spend less, with the company reporting that two in five products receive a lower price and average savings of 15%. Architect invites shoppers to join its waitlist.