LUUF is an Israeli brand offering a reusable, nicotine-free inhaler designed to help people move away from smoking and other habitual behaviors while retaining a familiar hand-to-mouth ritual. Its LUUF device is described as a maple-wood tube with no batteries, flame, smoke, or nicotine. Users insert a flavored roll infused with plant extracts and inhale through the device. The brand offers refill flavors including raspberry, mint, peppermint, orange, cinnamon, and grapefruit; each flavor pack contains three rolls, which LUUF says last about 10 days each with regular use.

The brand’s quit-smoking kit includes the inhaler, three flavor packs, a cleaning wipe, a personal habit-tracking booklet, and a digital support guide. LUUF also sells accessories, including rubber mouthpieces, and provides articles, product guidance, and customer support by WhatsApp. Its website presents customer feedback and survey results about users’ experiences, while advising people with specific medical conditions to consult a doctor. LUUF positions its products as practical, smoke-free substitutes for familiar routines, with online ordering and delivery across Israel.