Ordinal

Ordinal is a social media management platform that helps companies build a consistent, coordinated content engine. Formerly known as Assembly, it serves more than 1,000 marketing teams and supports planning, drafting, collaboration, scheduling, publishing, and performance analysis across major social channels, including LinkedIn, Twitter, Instagram, Facebook, TikTok, YouTube, and Threads.

Teams can manage content from a unified calendar, organize posts and campaigns across multiple accounts, and use approval workflows to finalize work with colleagues or clients. Features include AI-assisted post drafting, previews, tagging, recurring posts, and cross-posting. Ordinal also offers tools tailored to LinkedIn, as well as team engagement features such as Slack notifications and coordinated likes, comments, and reposts on LinkedIn and Twitter.

For measuring results, the platform provides daily reporting on followers, engagement, impressions, and other metrics, along with post insights and filters. AI reporting is available in beta. Ordinal additionally supports integrations through its MCP and API, and offers resources including case studies, social media guides, a curated post library, webinars, and free tools.