Unclaimed brand
A calm field guide for wild nature. Scan a plant, bird, insect or fungus; the first verified finder of a species may earn its coin.
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Hex Code
Color name
RGB
HSL
CMYK
#F5EFE3
Merino
245, 239, 227
40, 47, 93
0, 2, 7, 4
#1F4D33
Everglade
31, 77, 51
146, 43, 21
60, 0, 34, 70
#F7F2E5
White Linen
247, 242, 229
43, 53, 93
0, 2, 7, 3
ROOTS is a calm digital field guide for discovering wild nature. Through its live-camera scanning experience, users can photograph plants, birds, insects, animals, fungi and other wildlife to seek an identification. Each scan uses three quick frames, selects the sharpest image and records GPS information accurate to about 50 meters; uploads from a photo gallery are not accepted.
A find becomes a public claim for 24 hours, allowing others to dispute it with a reason before human review. The first verified finder of a species may create its species coin and earn a share of fees, while a portion supports $ROOTS buybacks. The site also offers a species dex, map, claims ledger and profile features.
ROOTS emphasizes responsible observation: users should keep their distance and never touch, feed, bait or disturb wildlife, or pick plants. Protected and endangered species cannot be claimed, and their locations are withheld; public locations are approximate.
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Hobbies and Leisure
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The Roots name, logos and brand assets are trademarks of Roots and its affiliates. Brandfetch isn't affiliated with or endorsed by Roots. Their use is subject to Roots's brand guidelines.
