The Brainer helps small businesses replace dated brochure-style websites with modern, mobile-friendly designs, without the need to hire a web agency. It creates two preview versions using each business’s existing words, photos and branding, so customers can compare them before deciding. Once a design is chosen, The Brainer guides the customer through connecting their existing web address in a short call; domain registration and email remain unchanged.

The £29 monthly subscription, or £290 annually, covers hosting, daily backups, an HTTPS security certificate, maintenance and updates. Customers can change text, photos and sections by chatting with the service, and receive a complete redesign up to four times a year. Contact forms continue delivering messages to the customer’s inbox. The service is designed for informational websites with pages, photos and contact forms; online shops and live booking systems are not currently a fit. The first month is free, and subscriptions can be cancelled at any time. The Brainer OÜ is based in Tallinn, Estonia, and uses London servers for UK customers.