Wyre is a UK-based electric vehicle (EV) marketplace and salary-sacrifice provider, headquartered in Glasgow, built around the tagline "Wyre You Waiting?" Wyre is the go-to marketplace for electric vehicles, offering vehicles from every manufacturer along with incentives designed to make going electric simple.

The company's core offering centers on making the switch to electric more accessible and financially attractive for both individuals and businesses. Wyre specializes in electric vehicle sales and leasing, enabling organizations to seamlessly switch, save employees money, and support businesses in reaching their net-zero ambitions, managing the entire EV ownership experience across individual cars, vans, and full fleets. A dedicated consultant supports customers throughout the transition — from sourcing the best-priced cars to arranging home or workplace EV charger installation.

A flagship product is SalaryBoost, Wyre's employee benefit scheme, modeled on the cycle-to-work scheme, letting employees save money on a new EV through salary sacrifice while giving employers an additional HR benefit. Through reductions in income tax and National Insurance contributions, partner businesses save an average of £1,500 per year per staff member enrolled, while employees themselves save an average of £4,500 annually by paying for their lease before tax deductions.

Wyre positions itself as proof that virtually every car buyer can go electric today rather than purchasing another combustion-engine vehicle, walking potential buyers through selecting an EV that fits their needs. The company works directly with major manufacturers — including running Tesla financing promotions — and serves both B2C car buyers and B2B fleet/HR partnerships, positioning Wyre as an end-to-end electrification partner for individuals and organizations alike