Since 1999, Simtong Fishing has served anglers through an online fishing tackle store and a Seoul retail shop in Jungnang-gu. Promoted as a comprehensive destination for fishing, the brand offers equipment and accessories for freshwater, saltwater, and lure fishing, with products for beginners and specialist anglers alike. Its extensive range includes spinning, baitcasting, electric, and ice-fishing reels; rods for different techniques and target species; fishing lines; hooks, rigs, weights, floats, and other tackle components; and storage, lighting, seating, nets, and fishing bags.

Lure categories cover bass, trout, rockfish, squid, and other species, with soft baits, hard baits, spoons, jigs, and related accessories. The store also carries bait and chum, including powdered and liquid options. Customers can shop online, contact the business through KakaoTalk, or visit its Seoul store at 506 Mangwoo-ro.

The site highlights limited-quantity special offers and provides customer support by phone; the Seoul shop is regularly closed on Sundays