TTRA APac is a leading brand that serves as a hub for travel and tourism research in the Asia Pacific region. With over 40 years of history, TTRA and its members possess a wealth of industry knowledge and groundbreaking research. The association brings together a diverse community of members, including DMO research managers, industry research users, research consultants, academic researchers, and postgraduate students.

The Asia Pacific Chapter encompasses a wide geographic region, spanning from Australia and New Zealand through the Pacific nations, Asia, India, and parts of the Middle East. While membership is open to individuals from all regions, they particularly welcome those interested in research within this region. Joining TTRA offers unique opportunities for academics, practitioners, and vendors to network and collaborate, fostering mutually beneficial business relationships.

Members benefit from professional status recognition, joint marketing and research projects, knowledge sharing, and discounts on meetings, conferences, and webinars. For those in the travel and tourism industry, TTRA provides access to informative conference sessions, a platform to publish and present research papers, and opportunities for grant funding. Vendors and consultants can connect with destination marketing and research professionals, showcase their capabilities, and enhance their reputation within the tourism market