Hex Code
Color name
RGB
HSL
CMYK
#129043
Salem
18, 144, 67
143, 78, 32
88, 0, 53, 44
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#002167
Midnight Blue
0, 33, 103
221, 100, 20
100, 68, 0, 60
Ttri is a renowned brand that focuses on conducting practical research on transportation issues in regional cities in Japan, with Toyota City as its main case study. This unique research institute was established in collaboration with private companies like Toyota Motor Corporation. Since its establishment in 1991, Ttri has made significant contributions to solving transportation problems in local cities, presenting research papers at national and international conferences.
Under the leadership of its third director, Ttri aims to enhance its activities and strengthen collaborations with various stakeholders. With the rapidly changing transportation landscape, including autonomous driving, new energy vehicles, and innovative mobility services like ride-sharing, Ttri is committed to promoting sustainable transportation and contributing to the realization of a sustainable mobility society. The institute approaches urban transportation not only in the context of transportation but also in relation to regional development and urban planning.
By prioritizing the relationship between people and automobiles, Ttri conducts research on desirable transportation environments to meet the demands of the current era. Ttri firmly believes that transportation is a crucial element that supports people's social lives, and thus, transportation planning and policies must be closely integrated with urban development. The institute conducts practical research on transportation-oriented urban development to contribute to the realization of a rich social life by reflecting research outcomes in transportation policies in collaboration with government agencies.
In addition, Ttri recognizes the increasing role of Japan in the world and aims to contribute to the improvement of transportation environments worldwide by sharing their research findings and expertise gained from Toyota City's research and experimentation. With its vision to be a pioneering research institute that contributes to the realization of a sustainable mobility society, Ttri continues to challenge itself with cutting-edge research. The institute operates under the name Toyota Transportation Research Institute and has a dedicated team of staff members, including the chairman and 16 full-time employees, including 9 researchers in 2021.
Their commitment to research and contributions to transportation-related policy-making have earned Ttri the distinction of being recognized as a public interest foundation. Located at 3-17 Motomachi, Toyota City, Aichi Prefecture, Japan, Ttri's headquarters can be contacted at 0565-31-8551(Direct) or through their online inquiry form
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