TU DATA

TuData is a Colombian digital platform that helps people understand, protect, and manage their personal information. Its services are designed to give users greater control over which businesses may use their data and for what purposes, including the ability to request that permissions be revoked or information deleted for commercial use.

Through its Data Control module, users can ask businesses to stop sending unwanted advertising or promotional messages by SMS, phone, WhatsApp, and email. TuData manages the related legal requests and may, where appropriate, file complaints with Colombia’s Superintendence of Industry and Commerce or pursue other legal actions to protect users’ habeas data rights. The service includes one free opportunity to block up to three businesses; optional plans allow additional blocks and provide six months of service.

TuData says it protects entrusted information using encryption, secure servers, verification processes, and internal controls, in accordance with Colombian data-protection law. Users can review the status of their requests.