Unclaimed brand
TULU is the fully managed, IoT-enabled amenity platform giving multifamily, student housing, office, and hospitality properties on-demand access to products and services — 24/7.
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Hex Code
Color name
RGB
HSL
CMYK
#9747FF
Electric Violet
151, 71, 255
266, 100, 64
41, 72, 0, 0
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#874935
Potters Clay
135, 73, 53
15, 44, 37
0, 46, 61, 47
TULU is a groundbreaking brand that is reshaping the way urban dwellers use and consume household products. Their innovative approach involves enabling buildings to make these products available on demand, creating a new way of living for thousands worldwide. With offices in New York City, London, and Tel Aviv, TULU's reach is constantly expanding.
The brand was born in 2018 at MIT's DesignX incubator, where architect Yishai Lehavi and environmental entrepreneur Yael Shemer formed a partnership based on their shared passion for rethinking the way we live. Their perspectives on the built environment and alternative consumption habits led to a global operation dedicated to a more responsible mode of consumption and reducing the cost of living in the city. TULU is made up of a diverse yet unified group of professionals, including engineers, designers, architects, marketers, and data scientists, all committed to building something special.
If you want to be part of this revolutionary brand, join their team and contribute to their mission. Contact TULU to learn more about their exciting expansion plans as they continue to make a positive impact on urban living
Brand industry
Business and Consumer Services
Company type
Suggest company type
Year founded
Suggest founded year
Company size
11-50 employees
In-building product rental platforms
Multifamily property amenities
AI-guided inventory management
Residential convenience retail
Shared e-scooter and equipment access
How do I download the TULU logo?
The TULU logo comes as a dark logo. Download as transparent PNG.
What does TULU's branding look like?
The TULU wordmark is a widely spaced, all-capital sans-serif name with no separate emblem, giving it a clean, architectural feel. Its visual system pairs crisp geometric lettering and generous white space with black text, vivid purple accents, and neutral backgrounds; rounded product cards and candid, colorful photography of residents using amenities add warmth to the restrained layouts.
What are TULU's brand colors?
The TULU color palette uses the hex codes #9747FF, #FFFFFF and #874935.
The TULU name, logos and brand assets are trademarks of TULU and its affiliates. Brandfetch isn't affiliated with or endorsed by TULU. Their use is subject to TULU's brand guidelines.
