MSP Estúdios

MSP Estúdios is an entertainment brand centered on the characters and creative universe of Mauricio de Sousa. It brings the Turma da Mônica and other beloved characters to audiences through comics, animation, films, series, apps, games, live shows, and themed attractions. Its comic titles include Turma da Mônica, Turma da Mônica Jovem, Geração 12, Graphics MSP, and special editions. Screen offerings range from animated seasons and Mônica Toy episodes to original series and films, with content available on platforms including Max, Globoplay, Prime Video, and TikTok.

The brand also develops digital experiences such as coloring and sticker apps, games, and character-themed activities. In person, families can explore attractions including Parque da Mônica, Vila da Mônica Parque Gramado, themed areas at Bourbon Resorts, and live experiences featuring characters such as Chico Bento. MSP Estúdios also highlights educational initiatives, including environmental education activities with WWF-Brasil, and the Donas da Rua project, which celebrates strong girls.