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Hex Code
Color name
RGB
HSL
CMYK
#F36F36
Flamingo
243, 111, 54
18, 89, 58
0, 54, 78, 5
#513C26
Saddle
81, 60, 38
31, 36, 23
0, 26, 53, 68
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
Lazada Group, established in 2012, is Southeast Asiaβs premier eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As part of the Alibaba Group since 2016, Lazada leverages advanced technology and extensive logistics capabilities to enhance the online shopping experience, aiming to serve 300 million customers by 2030. With a focus on secure payments, Lazada offers a reliable infrastructure that caters to varying levels of e-payment adoption in the region.
Among its key offerings is LazMall, Southeast Asia's largest virtual mall, featuring over 32,000 international and local brands, ensuring product authenticity and quick delivery. Complementing this is the Lazada Marketplace, which connects retailers with millions of customers, providing tools for payment, customer support, and marketing analytics across 18 product categories. Additionally, Lazada facilitates cross-border trade, bringing global products to Southeast Asian shoppers while enabling local brands to reach international markets through a robust logistics network.
Brand industry
E-commerce and Shopping
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