Turuleka is an online store focused on art materials, mixed-media supplies, and creative projects for people who enjoy making things by hand. Its catalog brings together products from a range of brands, including Cadence, Al Art, Analia Pinceladas, Chic Deco Láminas, Decosellos Pampa, Madison, Strong Rock, and others. Customers can explore creative materials and accessories, browse brand categories, and find supplies for crafts, textile projects, and personalized pieces.

Turuleka also shares project ideas and demonstrations to help customers use its products. Its Wednesday creative sessions, broadcast on Instagram, feature collaborations and step-by-step inspiration, such as making decorative tassels with embellishment pieces or creating sublimated fabric angels. The store offers TuruFix, a double-sided adhesive activated with an iron, designed for bonding fabric to fabric. It is described as flexible, durable, highly adhesive, and resistant to washing, with uses that include clothing appliqués, towels, crafts, and textile personalization. Turuleka combines shopping with practical creative guidance for makers and small creative ventures.