Tutti is an all-in-one marketplace that connects brands with creators on X (formerly Twitter), helping creators earn from their influence and brands reach relevant audiences. The platform supports campaigns across areas including AI, developer tools, Web3 and crypto, SaaS, productivity, design, marketing, mobile apps, open source, fintech, and indie development.

Creators can browse campaigns, choose brands that suit their audience, publish authentic content on X, and submit post links through Tutti. The platform tracks views and engagement and calculates payouts based on effective exposure rather than raw views alone. Creators can monitor performance and earnings as they update, with transparent metrics and payouts. Tutti also says it invests in content and data quality management to help ensure rewards go to genuine creation and influence.

For brands, the process starts with a campaign brief describing the product and target audience. Tutti reviews requests and provides a shortlist of suitable creators, typically within one to three business days. Creators then publish campaign content, while brands can follow results and performance-based settlement.