Twaalfde Man Media

Twaalfde Man Media is a social media agency based in Antwerp, Belgium, focused on helping brands understand, reach and engage younger audiences. The team positions itself as part of the generation it advises, drawing on its familiarity with youth culture and social platforms to shape relevant communication. Its work spans the full process, from research and strategy to content production, creator partnerships, paid advertising, optimisation and community management.

For project-based campaigns, the agency begins with an intake and conversations with young people, then develops a strategy and creates channel-specific content designed to be shareable and attention-grabbing. It also selects creators suited to each brand, manages advertising and communities, and reviews results monthly to identify what is working and what should come next. Twaalfde Man Media offers workshops that introduce teams to younger generations and include interactive brainstorming, as well as one-to-one coaching to build in-house social media expertise. The agency also shares data insights, including research on social media’s influence on online shopping among 2,000 Belgian young adults aged 18–30.