Twine Data

TwineData has joined ID5 to combine identity and data technology in a single, privacy-first global identity solution. The collaboration is intended to help connect data across marketing channels while keeping privacy at the core. By bringing the two companies’ capabilities together, the offering aims to provide broader reach across channels and markets, more accurate matching, and better results from marketing campaigns.

The combined solution is presented as one provider for organizations seeking a more complete global identity offering. Its focus is on making audience and marketing data more useful across different environments without losing sight of privacy considerations. The site also provides information about privacy rights, a “Do Not Sell My Personal Information” option, and a privacy policy, reflecting the privacy and data-use issues associated with its services.

TwineData is identified as a registered data broker under Texas law, with its registration maintained by the Texas Secretary of State. Its work with ID5 centers on identity, data connectivity, and campaign performance across markets and channels.