Twitch

Twitch is a live-streaming platform where entertainment, culture, and community come together. Its advertising business helps brands connect with creators and their audiences through campaigns designed to encourage engagement and build lasting connections. Advertisers can use high-impact video and display ads, as well as streamer-driven activations, to bring brands closer to the communities that gather on Twitch.

The platform offers advertisers access to a substantial audience: Twitch reports an average of 105 million monthly site visitors, with viewers watching more than 1.3 trillion minutes of content in 2023. Nearly 70% of viewers are between 18 and 34, and research cited by Twitch indicates that about 65% of its viewers cannot be reached through leading social channels. These audience insights can help brands assess Twitch as part of their media plans.

Twitch provides brand solutions, case studies, and contact options for businesses exploring advertising. Its broader ecosystem includes communities, streams, and creator-focused engagement, making the platform a place for brands to participate in the interests and conversations of live audiences.