Its website shares a collection of slimming-friendly recipes, alongside a guide to calorie counting and updates from the creators, who write as chubbycubs. The recipes are presented as approachable meals made with fresh, simple ingredients, without relying on what the creators describe as “diet swaps. ” Their cookbook Full On Flavour brings together recipes under 500 calories, including breakfasts and puddings, and is part of a series of books focused on enjoyable everyday food.

The brand also shares recipe videos and food photography through Instagram and Facebook, while its Facebook group gives readers a place to post meals and encourage one another. In addition to cooking content, the site features occasional personal updates and travel writing. twochubbycubs aims to make its recipes easier to find and use, while helping readers enjoy satisfying food with a lighter approach