Twyg is a not-for-profit brand that inspires and supports a modern, eco-conscious, and forward-thinking lifestyle. With a strong commitment to sustainability and the urgency of the climate crisis, Twyg plays a pivotal role in promoting sustainable consumption and production patterns aligned with SDG12, one of the Sustainable Development Goals. Through their content, events, and campaigns, Twyg educates and informs consumers and producers about the importance of living in a way that is caring, ethical, and regenerative. Their digital content features stories of people and products that prioritize the well-being of the planet and its inhabitants.

Additionally, Twyg collaborates with like-minded organizations to create bespoke experiences, workshops, and campaigns. They have also launched the Twyg Sustainable Fashion Awards, which celebrate designers who embrace sustainable practices. Overall, Twyg aims to support positive change and address pressing issues such as inequality, poverty, and carbon emissions. By promoting sustainable living, Twyg is working towards a kinder, inclusive, and nature-friendly future for all.