Tycoon Lures

Tycoon Lures is an Italian brand focused on lure-building technology and products for anglers. Combining proprietary plastisol formulations, advanced elastic coatings, and softbait engineering, the company develops and handmakes its lures in Italy. Its range serves both anglers seeking ready-to-use tackle and makers looking to build or customize their own.

Products include softbaits such as worms, shads, creature lures, and micro lures, alongside hardbaits, neutral blanks, components, and jig heads. The catalog features models designed for different approaches, including ultra-light fishing, light trolling, and fishing in lakes or strong currents. Tycoon Lures also offers softbait repair glue, customization options, and kits and selections for anglers.

For lure makers, the brand sells machinery and accessories for producing, painting, and finishing lures. Featured tools include bait-making machines and holders designed for precise handling. Customers can browse new products, outlet items, and special offers through the online shop. Tycoon Lures also shares product stories and design insights on its blog and connects with its community through social media.