Tzevet Mikey is a brand that is dedicated to building a stronger Lone Soldier community. They offer the only completely free pre-army training program, which is run by volunteer former Lone Soldier commanders and special forces operators. This program is open to both men and women who are looking to draft into the Israeli Defense Forces (IDF).

Tzevet Mikey's training program runs year-round, rain or shine, and at minimum three times a week. The instructors, who have real-world experience, have developed a training routine specifically tailored to the needs of their participants. The program aims to give trainees a concrete advantage during their service in the IDF by simulating real-life military conditions.

In addition to the regular training sessions, Tzevet Mikey offers special events such as special forces tryout simulations, IDF-style stretcher hikes, Krav Maga lessons, and multi-day navigation seminars in the field. They also provide emotional support, mentorship, and advice during and after participants' service in the IDF. The success of the program is evident, with Tzevet Mikey trainees representing the brand throughout the IDF in both combat and non-combat roles.

Overall, Tzevet Mikey's mission is to create a stronger Israel by forming a united and supportive Lone Soldier community