Nissin Co., Ltd., widely recognized for its commitment to high-quality fishing products, specializes in the manufacturing and sales of a diverse range of fishing rods for various environments, including coastal, boat, and stream fishing. With the Ares brand, Nissin offers specialized lure rods that cater to specific fishing techniques such as eging, ajing, and jigging. Their product lineup emphasizes innovation and cutting-edge technology, ensuring that anglers of all skill levels can experience enhanced performance and enjoyment while fishing.

Nissin’s dedication to quality is reflected in their wide-ranging catalog of fishing gear, including recent introductions like the FREED Akiashi and ZEROSUM series. The company is also committed to engaging with the fishing community through informative content and events. Their motto, Everything is for the sake of excitement, encapsulates their mission to inspire and enhance the fishing experience for enthusiasts around the world