Utara 5 F&B, also known as U5FB, is a rapidly growing Malaysian homegrown brand in the food and beverage industry. With a journey that began in the streets of Bangkok, U5FB has successfully created a chain of F&B outlets. They currently operate 49 Boat Noodle outlets and 20 Chill Chill kiosks nationwide, making them one of the fastest-growing F&B companies in Malaysia.

U5FB prides itself on being a progressive brand that constantly evolves. Their flagship brand, The Original Boat Noodle, has expanded into Southeast Asia through a partnership with Toridoll Corporation in Japan. In addition to Boat Noodle, U5FB has introduced new and upcoming brands like Chill Chill, Cookies & Coffee, and BananaBro to the market.

U5FB places a strong emphasis on its culture and core values, which drive the company forward. They prioritize family, education, and growth, creating a safe space where employees can express themselves and strive for their highest potential. With their diverse range of brands and commitment to excellence, Utara 5 F&B is dedicated to providing the best experiences for their customers and becoming a leading player in the global F&B industry