Unclaimed brand
Welcome to the University of Arkansas - Fort Smith. Click here to learn about our campus. Go Lions!
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Hex Code
Color name
RGB
HSL
CMYK
#002D56
Prussian Blue
0, 45, 86
209, 100, 17
100, 48, 0, 66
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#020617
Black Pearl
2, 6, 23
229, 84, 5
91, 74, 0, 91
The University of Arkansas–Fort Smith (UAFS) is a public university in Fort Smith, Arkansas, focused on preparing students for careers, further study, and community involvement. It offers more than 70 academic programs, including degrees and certificates across fields such as advanced manufacturing, imaging sciences, criminal justice, business administration, and early childhood education. Programs combine academic study with practical preparation for professional work, and students can explore majors, minors, and certificates to find a path suited to their goals.
UAFS supports students through admissions guidance, financial aid, scholarships, career resources, academic advising, and student services. Its Tuition and Mandatory Fee Guarantee helps eligible Arkansas students cover remaining tuition and mandatory fees after grants and scholarships are applied. The university also offers a Center for Economic Development, which supports business growth and career advancement. Campus life includes more than 100 registered student organizations, athletics, arts events, and other activities. Through education, involvement, and community programs, UAFS serves students and contributes to the greater Fort Smith area.
Brand industry
Science and Education
Company type
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Year founded
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Regional public university
Advanced manufacturing engineering degrees
Allied health and imaging sciences programs
Career-focused bachelor's degrees
Arkansas River Valley higher education
How do I download the UAFS logo?
The UAFS logo comes in two versions: light logo and dark icon. Download as SVG, transparent PNG or JPEG.
What does UAFS' branding look like?
The University of Arkansas–Fort Smith wordmark pairs a detailed white lion emblem with a traditional uppercase university name and a prominent “FORT SMITH” line, typically reversed out of a deep navy field. Its visual identity uses crisp, institutional typography and a navy-and-white foundation with red accents, balanced by bright campus photography, open layouts, and straightforward academic information design.
What are UAFS' brand colors?
The UAFS color palette uses the hex codes #002D56, #FFFFFF and #020617.
The UAFS name, logos and brand assets are trademarks of UAFS and its affiliates. Brandfetch isn't affiliated with or endorsed by UAFS. Their use is subject to UAFS's brand guidelines.
