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U by Kotex® (UbK) is New Zealand's leading feminine care brand, dedicated to empowering women through innovative period protection products. Offering a wide range of menstrual care solutions including pads, tampons, period undies, and liners, UbK ensures reliable support that allows women to confidently manage their periods. Committed to dismantling the stigma surrounding menstruation, UbK emphasizes that periods are a natural and healthy aspect of life, reinforcing the idea that they should never hinder a woman’s potential.

In addition to their product offerings, UbK actively contributes to education on puberty and bodily changes through their U by Kotex® Education Programme. This initiative provides comprehensive puberty education packs to schools across New Zealand, serving as valuable resources for teachers and students alike. Overall, U by Kotex® strives to challenge negative stereotypes related to menstruation while promoting open conversations about periods and sexual health. Their mission encapsulates the belief that “Period or not, she can.”