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U by Kotex® (UbK) is Australia's leading feminine care brand dedicated to empowering women through innovative period protection solutions. With a comprehensive range of products—including pads, liners, tampons, and period underwear—UbK ensures reliable protection tailored to the diverse needs of women and girls. The brand aims to challenge societal taboos surrounding menstruation, promoting the message that periods are a natural part of life that should never hinder a woman's confidence or accomplishments.

In addition to providing high-quality menstrual products, UbK is committed to making a positive impact through partnerships, such as with Share the Dignity. This collaboration helps deliver essential sanitary items to women in need, including those in remote Indigenous communities and shelters. UbK also supports educational initiatives, offering resources about puberty and menstrual health to schools across Australia. By fostering awareness and understanding, U by Kotex aims to create a supportive environment for women, reinforcing the belief that "Period or not, she can!"