The Ueno Tourism Association is dedicated to enhancing the connectivity between Ueno Park and the surrounding shopping districts, fostering a vibrant tourist experience. Established in 1947 as part of the Ueno Music Association, the organization has played a pivotal role in promoting the area's cultural and recreational appeal. Their initiatives include planting cherry blossoms and azaleas, organizing pedestrian-only events, and illuminating historical sites like Bentendo Temple.

To celebrate the local culture, the association hosts major annual events, such as the Ueno Cherry Blossom Festival and the Ueno Summer Festival, which have become iconic representations of the district. In addition to promoting tourism, they collaborate with various local businesses, ensuring visitors enjoy a rich array of services and products ranging from traditional crafts to contemporary dining options. Whether you're a local resident or a tourist, the Ueno Tourism Association provides resources and activities that make exploring this historic area both enjoyable and educational.