UFC GYM is a fitness brand that combines general training with the intensity and inspiration of mixed martial arts. Its message welcomes people of all ages and athletic abilities, encouraging members to train at a high level and improve their fitness. The brand offers a broad range of classes, including Brazilian Jiu-Jitsu, youth programs, group fitness, and other training options. Members can also access personalized training and find a trainer to support their goals.

UFC GYM operates more than 150 locations across 40 countries and invites prospective members to find a nearby center or try a free pass. Its services extend beyond workouts to recovery, with facilities and specialists offering options such as cryotherapy, red-light therapy, compression therapy, hydro-massage chairs, and tanning booths. The brand presents recovery as part of a cycle of training, rest, and rebuilding. Through its gyms, classes, coaching, and recovery services, UFC GYM aims to provide a varied fitness experience for people seeking a different approach to exercise.