UFG, also known as United Flower Growers Ltd, is New Zealand's largest flower broker and a leading marketing organization in the country's flower industry. It was formed by combining the grower-owned companies United Flower Auction Limited and the flower operational arm of Market Gardeners Limited. This unique merger has created a well-structured company that is solely focused on meeting the needs of the New Zealand Flower Industry.

At UFG, our mission is to provide support and uphold an everlasting commitment to the flower industry. We strive to maintain a balanced and transparent means of selling flowers while protecting marketing efficiencies and cost structures. As an industry-owned company, we share the same goals and objectives as our suppliers and customers, making us true industry partners.

Our team, led by CEO Peter Brown, is dedicated to designing and implementing industry-leading trading technology that connects our suppliers to buyers. We also aim to ensure a productive and efficient cut-flower industry by providing ongoing professional and customer service driven approach. Overall, our aim is to make the process of buying and selling flowers via our auction system as efficient as possible, using the available resources.

We value honesty, integrity, and strong relationships with industry stakeholders. Join us at UFG, where we are passionate about the flower industry and committed to its growth and success