UiTPAS Middenkust is a regional leisure loyalty card that helps people discover and enjoy sports, cultural and youth activities across Bredene, Gistel, Ichtegem, Middelkerke, Oudenburg and Oostende. Cardholders collect points when they take part in eligible activities and can exchange them for benefits. People on a limited budget may also qualify for substantial discounts on activities through the reduced-rate scheme.

The programme provides information about buying a card, earning and redeeming points, eligibility for discounted rates, and participating partners. Its website features an events calendar with listings from local organisers, including workshops, performances, concerts and community activities. Visitors can select their municipality to find local sales points and partners, and organisations can learn how to become a partner.

The free UiTPAS app brings card benefits together, allowing users to manage points and exchanges without carrying the physical card. UiTPAS Middenkust also offers a newsletter for updates and promotes a free welcome package when people obtain a card.