Youle (ULE.COM) is an online shopping and digital services platform presented by China Post and TOM Group. Operated by Shanghai Youle Network Technology Co., Ltd., the brand describes itself as a comprehensive internet ecosystem supporting rural revitalization. Its marketplace connects shoppers with products including regional specialties and postal agricultural goods, New Zealand infant formula, footwear, bags, personal care items, digital products, small appliances, household goods, mother-and-baby products, and mobile phone top-ups. The site highlights origin-direct sales and aims to offer a convenient, enjoyable shopping experience.

Beyond its consumer marketplace, Youle provides services for merchants and businesses. Its offerings include Youzhanggui, Youle Stores, live commerce, Youle Fresh, You Life, logistics services, a SaaS service platform, enterprise procurement, and an agricultural-products e-commerce platform. The brand also supports merchant operations through business services, merchant management tools, learning resources, partnership and investment opportunities, and a help center. Customers can access Youle through its website, app, WeChat public account, and mini program, bringing shopping and related services together in one digital platform.