Ultima Affinity is a pet food brand offering complete, balanced nutrition for dogs and cats. Its recipes are made with quality ingredients, including animal protein as the first ingredient, vegetables, rice, barley and whole grains. The range includes foods tailored to pets’ age, size, breed and needs, such as puppy and kitten food, options for small dogs and sterilised cats, wet food, snacks, and Ultima Pro+ and Ultima Nature products. The brand states that its food contains no added sugars, colourings or preservatives.

Alongside its products, Ultima provides practical information and tools to support pet owners. Its website features care and behaviour advice, dog and cat breed libraries, a name generator, a dog-friendly beach finder and a human-age calculator. New kitten adopters can also access a free online course, while the Dejando Huella programme offers exclusive content and tools. Ultima is associated with Affinity Foundation and says purchases help support its work to foster special bonds between people and pets.