Ultrafun

Ultrafun is a specialist retailer for skiing and board sports, with a particular focus on ski racing. The company says its expertise grew from a passion for competition, drawing on experience as a former high-level competitor and as a partner to racers competing in European and World Cup events. Its online store offers products from major brands including Head, Fischer, Atomic, Dynastar, Rossignol, Salomon and Volkl, with club pricing promoted across its range.

For racers, Ultrafun stocks racing skis, boots, poles, helmets, suits, protective equipment, clothing, tuning tools and wax. The wider winter-sports selection includes alpine and touring skis, snowboards, bindings, avalanche-safety gear, apparel, bags and equipment covers. Customers can also shop windsurfing, wingfoil, kitesurfing, paddleboarding, surfing and wakeboarding products.

Ultrafun provides workshop services, including ski and snowboard repairs and binding installation, as well as equipment preparation and maintenance products. The store advertises fast delivery, payment in instalments and a broad catalogue serving both performance-focused athletes and recreational customers.