Raia and Drogasil are pharmacy retail brands that serve customers through participating stores, websites, and a mobile app. Their offerings include a range of consumer products, with the promotional information highlighting exclusive Bwell and Needs brands as well as products from partner brands. The site also points customers to participating pharmacies and promotes app and website access for discounts and other benefits.

The featured campaign, “Uma vida inteira de cuidado” (“A Lifetime of Care”), invites eligible adults in Brazil to purchase participating products, register, and upload receipts online or through WhatsApp. For every R$75 spent on eligible items, participants receive one sweepstakes entry. Additional entries may be earned through PIX payments, purchases of selected exclusive or partner-brand products, and Medprev beneficiary status. Prizes include R$200,000 in Raia and Drogasil shopping value and daily awards of up to R$300, delivered as virtual gift cards. Medicines, certain foods for infants and young children, and related childcare products are excluded from the promotion.