Umbrella Digital Marketing (UDM) is a full-service digital marketing and analytics provider that helps organizations connect advertising activity with measurable outcomes. Its approach links media engagement and ad spend to leads, applications, enrollments, and customers, using person-level attribution tied to clients’ customer relationship management systems. The company offers media planning and buying across social, connected TV, audio, display, and search, alongside creative services, market research, and bespoke marketing analytics.

UDM serves a range of industries, with specialized solutions for higher education, agencies, banks and credit unions, casinos, and automotive businesses. Its higher education services help institutions understand which channels contribute to enrollment across programs, while its agency offering provides white-label strategic planning and analytics. Advanced attribution is designed to connect engagement across devices and formats, and the Nomad workflow platform gives teams a shared view of campaign operations, assets, and data. UDM also develops tailored creative intended to improve engagement and conversions.