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Hex Code
Color name
RGB
HSL
CMYK
#F01E00
Scarlet
240, 30, 0
8, 100, 47
0, 88, 100, 6
#FCD2CC
Cinderella
252, 210, 204
7, 89, 89
0, 17, 19, 1
#333333
Mine Shaft
51, 51, 51
0, 0, 20
0, 0, 0, 80
UMO is a Swedish website offering young people reliable information and guidance on sex, health and relationships. Designed for everyone aged 13 to 25, it covers topics including the body, love and friendship, sexual health, family, mental wellbeing, alcohol and drugs, and violence and harassment. Its articles explain common questions in accessible language, with practical advice on subjects such as stress, worry, sleep, consent, contraception and relationships.
Visitors can also explore questions and answers, take quizzes, share responses with other young people, and find support or someone to talk to. UMO helps users locate their nearest youth clinic and points them toward services where they can seek assistance. The site also shares educational videos and content through TikTok, alongside tools such as Må bra-hjälpen, which helps young people consider what they may need to focus on to feel better.
UMO is funded by Sweden’s regions, which collectively support the website’s information and services for young people
Brand industry
Health
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Year founded
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How do I download the UMO logo?
The UMO logo comes in one version: a logo. Download as SVG or transparent PNG.
What are UMO's brand colors?
The UMO color palette uses the hex codes #F01E00, #FCD2CC and #333333.
The UMO name, logos and brand assets are trademarks of UMO and its affiliates. Brandfetch isn't affiliated with or endorsed by UMO. Their use is subject to UMO's brand guidelines.
