УМПАКИ is a Union of Macedonian professional associations in the creative industries. The Union consists of representative professional organizations in the field of creative industries that meet the criteria established in the special Regulations for Membership and Membership Fees. We believe that it is crucial to take care of the creative industries, as the creative economy is growing faster than any other economic sector, and we need to keep up with the endless demand for innovation and complex creative work that is difficult to automate.

The cultural and creative sector is important for ensuring the continuous development of society and is at the heart of the creative economy. Intensive knowledge based on individual creativity and talent generates significant economic wealth; moreover, it is crucial for a common sense of European identity, culture, and values. Innovation acts as a catalyst, especially for young people, strengthening social cohesion.

This creates changes in other sectors and stimulates innovation and progress in the diverse cultural landscape of Europe. With the emergence of creative business models, cultural and creative sectors are becoming increasingly crucial components of almost every product and service