Nu Ideaktiv Sdn Bhd, a joint venture established on May 2, 2018, between Astro and Karangkraf, aims to revolutionize content creation by intertwining knowledge and entertainment. With a diverse portfolio of 39 intellectual properties, including 15 notable brands, Nu Ideaktiv holds a prominent position within the Malay community, delivering a rich tapestry of content tailored for all audiences.

Their offerings encompass a variety of engaging media formats, ranging from print and digital to television. The brand emphasizes a commitment to providing inspiring, educational, and entertaining content that resonates with its audience. Notable publications under their umbrella include Hijabista, Impiana, and Mingguan Wanita, each catering to different interests such as fashion, lifestyle, and family.

Nu Ideaktiv's mission is clear: to be the leading Malay content media house by producing dynamic content that is both informative and engaging. With a focus on inspiring their audience, they invite everyone to join their vibrant community and experience the transformative power of digital media.