Umumu

Umumu is a children’s lifestyle retailer based in Vilnius, Lithuania, offering clothing, footwear, accessories, toys and practical products for babies and children. Its range includes apparel for girls and boys, from everyday shirts, sweaters and trousers to outerwear, swimwear, sleepwear and baby garments. Children’s footwear includes sandals, rubber boots, slippers and shoes, while accessories include backpacks, hats, hair accessories, watches, sunglasses and water bottles.

For babies and young children, Umumu stocks feeding supplies such as bottles, bibs, plates and cutlery, alongside pacifiers, muslin cloths, changing mats and bedding. Its toys span wooden, soft, electronic and creative play, with books and comfort items also available. Families can shop for children’s-room furniture and décor, including beds, mattresses, storage, lamps, textiles and play mats. The store also offers gift cards and features products from brands such as Donsje, Konges Slojd, Oli&Carol and Asobu. Umumu presents its selection around the idea of a beautiful, sustainable childhood and shares advice on children’s products and wellbeing.