Uncustomary

Uncustomary is the creative brand of Mary England, known as the Merriment Maker, and is based in Baltimore, Maryland. Its mission is to help people feel more alive, reconnect with the world, and step out of autopilot through playful experiments in joy, creativity, and kindness. The brand encourages self-expression, self-love, and embracing authentic individuality, with a warm, unconventional approach that aims to make everyday life feel brighter.

Uncustomary offers a broad range of resources and experiences, including online classes, a podcast, a newsletter, essays, free guides, and practical tools for happiness and self-care. Its programs include the Positive Portal, a collection of 60 resources, and the 11K Acts Quiz. Community offerings include membership, mentorship, events, and one-to-one coaching, as well as Operation Merriment and speaking engagements. The brand also provides physical products and maintains a blog featuring topics such as self-love, creativity, street art, and everyday ways to find joy. Through its resources and community, Uncustomary supports people seeking inspiration, connection, and more playful participation in their lives.