Underflod is a Danish brand that aims to bring Danish design back to Denmark by creating design without abundance. Founded in 2021 by brothers Mads and Emil, Underflod has a sustainable mindset and a passion for traditional Danish design and craftsmanship. They strive to create a value chain that benefits local communities.

At Underflod, they believe in supporting and working with local communities to create a circular economy that is beneficial for both economic and social resources. Their products are handcrafted and made from reused materials, ensuring a high-quality standard. In fact, they work with 90% reused aluminium, which reduces the energy consumption by 95% compared to creating raw materials.

One of their featured products is the Hermod serving tray. This tray is inspired by history and designed to last generations. It is made from recycled paint and recycled wood from old furniture, promoting sustainability and eco-friendliness.

The minimalistic design of the Hermod tray brings simplicity and moderation to any environment. Underflod encourages you to find a retailer near you to experience their sustainable products and support the boutiques they have partnered with. You can also subscribe to their newsletter to stay updated on their progress and the latest trends in sustainable living