Unclaimed brand
Underground Skate is about as real as it gets for a retail / online skate shop. Based right by Orewa beach just north of Auckland, we are owned and staffed by passionate skaters who have a true love for the skate culture and lifestyle.
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Hex Code
Color name
RGB
HSL
CMYK
#00AEBC
Pacific Blue
0, 174, 188
184, 100, 37
100, 7, 0, 26
#F6E86E
Portica
246, 232, 110
54, 88, 70
0, 6, 55, 4
#693818
Walnut
105, 56, 24
24, 63, 25
0, 47, 77, 59
Founded in 1997 by Nick Humphreys, Underground Skate emerged from humble beginnings in the back of a car boot. Transitioning away from the conventional path of tertiary studies in Marketing, Humphreys channeled his passion into creating a brand that resonated with the youth culture. Specializing in Surf, Skate, and Fashion, Underground Skate, or simply US, caters to those who seek adrenaline-fueled adventures and style.
Embracing the ‘jackass’ generation, US embodies a community-driven spirit where breaking the rules and having fun are celebrated. Operating from Orewa beach near Auckland, US offers a robust selection of Skate products while expanding into watersports like Surf and SUP. Guided by a team of passionate enthusiasts, US celebrates over two decades in the industry, ensuring expert advice and a genuine love for the sideways lifestyle.
Explore the thrill with US at 306 Hibiscus Coast Highway or reach out for more information and be a part of the Underground family
Brand industry
E-commerce and Shopping
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How do I download the Underground Skate logo?
The Underground Skate logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are Underground Skate's brand colors?
The Underground Skate color palette uses the hex codes #00AEBC, #F6E86E and #693818.
The Underground Skate name, logos and brand assets are trademarks of Underground Skate and its affiliates. Brandfetch isn't affiliated with or endorsed by Underground Skate. Their use is subject to Underground Skate's brand guidelines.
