Understand Iceland is a brand that specializes in providing educational tours around Iceland. Composed of a passionate team, including individuals like Herdís Friðriksdóttir and Sara McMahon, Understand Iceland offers a variety of services for different groups. Their educational tours cater to groups from the United States, as well as women's-only trips and experiences for nature enthusiasts.

They strive to create varied experiences that allow their clients to explore Iceland, interact with locals, and pursue their own passions. Understand Iceland organizes field trips focused on extreme landscapes and active geology, showcasing the most stunning scenery in Iceland, including volcanoes, lava fields, black sand beaches, and glaciers. Moreover, Understand Iceland establishes connections with academic departments and research institutes, allowing students to interact with local experts and participate in trips, lectures, and field excursions.

Their personalized service and attention to detail make every tour a memorable experience. Led by Herdís Friðriksdóttir, a certified tour guide with extensive experience in study abroad programs, Understand Iceland is dedicated to providing authentic tours that truly connect people with Icelandic culture