Undo

UNDO.org is a California Department of Public Health program working to reduce the harm caused by the tobacco industry. Its mission focuses on challenging the industry’s influence and addressing the damage it causes through addiction, disease, pollution, manipulation, and discrimination. The site shares information about tobacco and nicotine products, including vapes, oral nicotine pouches, flavored tobacco, and cigarettes, with particular attention to the risks for young people and targeted communities.

UNDO.org combines public education with campaigns that encourage Californians to take action. Visitors can explore evidence and stories about tobacco-related harms, learn about local efforts to restrict tobacco sales, and hear from residents, students, coaches, and business owners involved in community change. The organization also offers ways to contact local officials and support policies that protect Californians.

For people who want to quit nicotine, UNDO.org connects visitors with Kick It California, which provides free tools and support, including an app for personalized planning, progress tracking, and managing cravings.