Ungdomsbarometern is Sweden's leading analysis company in the field of youth opinions, thoughts, and behaviors. We specialize in understanding and interpreting the perspectives of young people across various sectors. Our areas of expertise include education and employment, society and lifestyle, digitalization and communication, and brands and consumption.

In the realm of education and employment, we explore how young individuals choose their educational paths, career options, industries, and work environments. We provide insights into what is required to become an attractive choice for the future. We also delve into the understanding of youth engagement, political values, leisure activities, and overall well-being in society and lifestyle.

Our goal is to become a natural part of their lives and comprehensively comprehend their needs. Furthermore, we investigate what it takes to capture young people's attention within the ever-expanding world of content, platforms, and services in the realm of digitalization and communication. Additionally, we analyze how external changes and shifts in interests affect young people's attitudes towards product categories, brands, and shopping environments in the field of brands and consumption.

Curious about how youth behavior functions and how it impacts me, my industry, society, and the future? We share your curiosity. By actively listening, questioning, and examining all perspectives, we create a comprehensive understanding that goes beyond generational stereotypes and trendy buzzwords. Contact us at hej@ungdomsbarometern.

se to learn more about our research and the insights we offer