Unified ID (UID) is a brand that offers a cookieless and deterministic identity solution for advertisers, publishers, data providers, and DSPs in the digital advertising ecosystem. Their flagship product, Unified ID 2. 0, is an open-source identity solution built for the open internet.

It leverages encrypted email and phone number data to provide a privacy-conscious, secure, and accurate identity standard. Unified ID 2. 0 offers a range of benefits for various stakeholders in the advertising industry.

Advertisers and publishers can enjoy greater personalization, targeting, measurement, and security for their content and advertising, while maintaining audience targeting without relying on cookies for better monetization and relevance. Demand-Side Platforms (DSPs) can maintain cross-device identity resolution and one-to-one targeting connections with deterministic IDs for greater precision and omnichannel reach. Data Providers can connect audience segments with deterministic signals for a cohesive identity offering.

Unified ID 2. 0 is designed to work seamlessly with existing workflows, offering different implementation types for easy integration. It allows users to upgrade to an omnichannel and cross-device ID type, and ensures the privacy of consumers by enabling them to opt-out of the use of their UID2 through a dedicated portal.

If you're interested in getting started with Unified ID 2. 0, you can request access or a consultation with an expert, or browse their comprehensive technical documentation