Unirsal is a business automation platform that helps organizations run customer interactions and operational workflows through WhatsApp and other messaging channels. Its conversational operating system aims to reduce the friction of portals and standalone apps by letting customers complete tasks in familiar chat environments. The platform connects with legacy databases, ERP systems, and modern software to retrieve information, update records, and trigger workflows, supporting more than basic automated replies.

Unirsal offers four modules: uniCART for menus, shopping carts, and orders in WhatsApp; uniLink, a unified workspace for agents; uniPush for proactive customer updates and campaigns; and uniPLUS for branded chat experiences. The company also promotes autonomous AI agents and no-code workflow automation. Its services include legacy-system integration, complimentary process mapping, and ROI projections, with demos available for prospective customers. Unirsal identifies itself as an official Meta partner and lists customers across logistics, retail, pharmacy, and education. Based in Miami, with locations listed in Amman and Ras Al Khaimah, Unirsal positions messaging as a practical front end for customer service and business operations.