United Way of NNJ
@unitedwaynnj.org
At United Way of Northern New Jersey, we believe that by securing racial and economic equity for ALICE, Asset Limited, Income Constrained, Employed, we can improve life for all.
United Way of NNJ's Company Logos
United Way of NNJ's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#0044B5
Cobalt
0, 68, 181
217, 100, 35
100, 62, 0, 29
#A7D2FF
Anakiwa
167, 210, 255
211, 100, 83
35, 18, 0, 0
#8C4B37
Potters Clay
140, 75, 55
14, 44, 38
0, 46, 61, 45
About United Way of NNJ
United Way of NNJ is a brand dedicated to helping ALICE families who are struggling financially to afford basic necessities such as housing, food, child care, health care, technology, and transportation. ALICE, which stands for Asset Limited, Income Constrained, Employed, represents a growing number of individuals who play vital roles in our communities but face financial insecurity. United Way of NNJ quantifies the size of this vulnerable population and the reasons behind their struggles through standardized measurements, providing a broader understanding of their financial challenges compared to traditional poverty guidelines.
As an integral part of our community, ALICE workers fulfill essential roles, from child care educators to mechanics. United Way of NNJ recognizes that the success of our communities is directly tied to the financial stability of ALICE households. Through various initiatives, the brand supports and empowers ALICE families on their journey towards financial stability.
Explore their website to learn more about their mission, approach, and impact
Company type
Nonprofit
Year founded
2011
Company size
11-50 employees
